During my time at Matrix Mirrors, I was a production designer who worked to create digital and printed sales materials for the company to emphasize our specialty lighted mirrors. These fixtures were custom-fit for residential and commercial locations and include a wide array of inbuilt electronic options that lacked representation in prior marketing. My tasks involved creating materials to demonstrate these options as well as develop sales tools to distribute across a wide range of platforms.
THE MIRRORS
The core of the branding is the mirrors, and previous company materials lacked visual representations of the product. One of my primary tasks was creating and editing assets to more clearly show the what the company offered, as shown below. These are examples of several in-situ photos touched up in Adobe Photoshop.
As an independent lighted mirror company we designed sales materials for the various mirror styles. These were used across a range of platforms including catalogs, sales websites, and email advertisements.
One type of asset I created was the iconic representation of the mirrors used on the website. Additionally, I created 3D renders to demonstrate elements of the mirrors' construction.
Additional content was made from edits of existing photos to depict different mirror options, such as showing color temperature, LED colors, and tarnish-protection.
Other renders include concepts for internal use. These consisted of hand-modeled reconstructions of the mirrors set in custom designed architectural visualization sets. Both the mirror models and the environments were created by me.
BRANDING AND MATERIALS
As part of the design update, our team worked to create a more concrete identity for the company. Below are several examples of materials including printed, web, and digital media.
Below are pages from specification sheets created for two SKUs.
Additional tasks included the development of simple motion graphics, as shown below.
