I worked as a member of the marketing department at Nephros, a company that produced filtration for commercial and healthcare uses. As a member of the team, I helped create materials like the website, brochures, business cards, and standardized email signatures. One of my biggest contributions was a project to implement product renders in place of photographs, which saved the company money and standardized the product imagery across SKUs.
Modifying and creating assets for the digital face of the company was a main focus for my time at Nephros. In addition to laying out pages and writing copy, one of my biggest contributions was utilizing my 3D rendering skills to create uniform, digital renders of the filters. These were ultimately used on everything from sales pages to spec sheets.​
A majorproject in my department was the joint creation of trade show materials. This involved working with printing companies to create trade show materials including table cloths, booths, material handouts, and printed plaques for various industry trade shows. One consideration we emphasized was reducing the cost of the materials and shipping without diminishing the messaging of the booth.​
Another project I had a hand in was the creation of the layout Nephros business cards. In addition to ensuring all material was presented effectively, I also ensured that the database of names, phone numbers, and email addresses was aligned in order for us to have the cards printed for the sales team and other employees.
Another responsibility involved creating marketing tiles in Canva for use on Instagram, LinkedIn, and Facebook
Shown below are examples of product brochures, kits, and IFU pages I laid out.
*All shown materials are publicly available online.​
Above are rendered 3D depictions of each product in our catalog I created in place of product photography. Below are sample product pages I designed along with the rest of the marketing team. We worked to ensure that each page was designed and optimized for both web and mobile.
